 |
Top 6: November 6th 2019
Experiential
Vanish Multi Power: Vanishing StoriesTop 6: November 6th 2019
BETC Sao Paulo creates a washable book for Vanish that will change the stories at each wash. Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC Sao Paulo: a campaign that encourages people to read, with the book "Vanishing Stories", conceived to hold stories written by hand that will be erased after a wash. Since the book is made blank after being washed, the idea is to stimulate the imagination of little readers by creating new narratives and by promoting more family moments.
Ilustration: André Ignatiuk RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
