BETC Sao Paulo creates a washable book for Vanish that will change the stories at each wash. Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can … read morebe washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC Sao Paulo: a campaign that encourages people to read, with the book "Vanishing Stories", conceived to hold stories written by hand that will be erased after a wash. Since the book is made blank after being washed, the idea is to stimulate the imagination of little readers by creating new narratives and by promoting more family moments.
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