TV ad: ANZ Bank: Mr Humfreez: A nature powered smart device without a screen

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Behind his friendly appearance, Mr Humfreez features cutting edge technology yet he has no screen, no wires and doesn't need charging. The smart device in sheep's clothing uses the power of nature to educate Kiwis about the humidity and dampness issues that impact their homes, their lives and their environment as part of ANZ's Healthy Homes initiative. Resembling a ram and sustainably created using wood, wool and ink, Mr Humfreez was developed in collaboration with Professor David Correa and his team from the University of Waterloo in Canada.
Agency: TBWA

David and his team are experts in natural hygroscopic material, a substance that readily attracts water from its surroundings, through either absorption or adsorption. Mr Humfreez has been calibrated so his hygroscopic horns fully uncurl when the relative humidity level exceeds 65%, and the thermochromic ink on his nose turns blue when the temperature drops below 18°C - standards set by the World Health Organisation for a healthy home.