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ANZ Bank: More
The final stage of the campaign to launch the new ANZ, following the coming together of the ANZ and National Bank brands, is entering the market, via WhybinTBWA, Auckland.
The campaign has had three phases: farewell to the National Bank brand, the union of the two brands with the 'Power of Two' message and now the launch of the new ANZ concentrating on 'More'. The final phase of this integrated campaign is led by extensive outdoor advertising and a 30 second TVC, which sets out what customers can now expect from the new ANZ - more expertise, more people in more places, more convenience and more smart ways to bank.
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