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Web Film
Volkswagen: Ben
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Assembling the Atlas, Passat and upcoming Atlas Cross Sport in Chattanooga, Tennessee. takes thousands of people working closely together. For the next several weeks, Volkswagen will highlight four of these employees in a new advertising campaign via Johannes Leonardo, New York, that demonstrates their passion for their work. From engineering and paint to assembly and final inspection, each worker introduced in the series shares insight into their life and how dedicated they are to their role in the assembly process. The series looks at different employees, like Ben, a mechanical engineer, who uses his passion as an amateur racer to bring quality to life every day at Chattanooga. Stay tuned for more stories over the next few weeks. Volkswagen has always been known as the ‘People's Car,’ and as we continue to make the brand matter today in culture we are bringing back the pride of Volkswagen craftsmanship. We wanted to show the modern day version of the human touch behind each and every vehicle made. Also we’d want people to feel pride for these great American workers. Their stories are worth hearing and sharing.
Design Director: Charles Watlington Related |
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