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Volkswagen: Diamonds
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On the road to the FIFA World Cup this Fall, Volkswagen is launching a new ad starring Captain of the US Men’s National Team Christian Pulisic and actor and comedian Brett Goldstein. The work marks a new marketing shift and tone for the brand as the automaker enters the next phase of its Drive Bigger brand platform.With a clear focus on becoming a leader in EVs, Volkswagen is injecting more fun and surprise into their three-year US Soccer partnership with a new film that dramatises the benefits of going electric. The 60-second film - entitled ‘Diamonds’ - tells a shared story of overcoming pressure to create something meaningful and impactful. Elite athletes are under pressure to perform, while Volkswagen is under pressure to change the world with a mass adoption of electric. But how we handle the pressure dictates if we succeed and what we create.
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