TV ad: HP: Print The Holidays

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The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from GS&P. Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol 'The 12 Days of Christmas', showing a young girl watching a surreal screen-obsessed world of "teens-a-texting” and "lads-a-liking." But with a little help from a printer, the world is transformed into 12 days of real time, with "sisters spinning" (paper dreidels), "fellas flying" (paper airplanes) and something called "oreejami".
Agency: Partizan

Category Other
URL https://www8.hp.com/us/en/printers/get-real-content/index.html?jumpid=va_raznbug7vx#
Client HP
Agency Goodby Silverstein & Partners
Production Partizan
Country United States of America
Uploaded 13 November, 2019

Credits

Director
Michel Gondry
Creative Chairman
Rich Silverstein
Creative Director
Will Elliot
Assoc Creative Director
Daniel Righi
Assoc Creative Director
Kurt Mills
Producer
Raffi Adlan
Art Director
Jelena Kolomejac
Copywriter
Sydney Lindsey
Executive Producer
Stephanie DeNatale
Executive Producer
Lisa Tauscher
DoP
Shawn Kim

Other credits

Co-Founder: Rich Silverstein

Design Director: Ryan Self

Designers: Pedro Zuccolini, Nero Chen

Director of Broadcast Production: Leila Gage

Broadcast Producer: Rachel Saxon

Managing Partner: Leslie Barrett

Account Director: Melissa Buck

Account Manager: Jackie Russell

Assistant Account Manager: Vivian Cheng

Head of Brand Strategy: Bonnie Wan

Group Communication Strategy Director: Dong Kim

Senior Communications Strategist: Matt Hudgins

Group Strategy Director: Kelly Evans-Pfeifer

Senior Brand Strategist: Marisa Perazzelli

Brand Strategist: Briana Patrick

Director of Business Affairs: Judy Ybarra

Business Affairs Associate: Kristian Evanculla

Associate Traffic Manager / Business Affairs Associate: Howie Mapson

Associate Business Affairs Manager: Stuart Pidrak

Managing Director: Lisa Tauscher

Head of Production: Kelly Martin

Production Designer: Maxwell Orgell

Stylist: Florence Fontaine

Service Company: Division Productions

Editorial Company: Exile

Editor: Kirk Baxter

Assistant Editor: Rex Lowry

Executive Producer: CL Weaver

Post Producer: Michael Miller

Colour/Graphics/VFX/Finishing: The Mill LA

Creative Director/VFX Sup: Glyn Tebbutt

CG Lead: Jason Mortimer

Compositors: Lenz Kol, Daniel Thuresson, Nicholas Tayler, Roman Yavorsky, Dylan Strieff, Scott Johnson

CG Artists: Matthew Choy

CG FX Artist: Jason Mortimer

Animation Supervisor: Jacob Bergman

Matte Painter: Andy Wheater

Graphic Design/Art Directors: Sasha Vinogradova, Maxim Goudin

Senior Colorist: Adam Scott

Color Production: Blake Rice, Jessica Amburgey

Senior VFX Producer: Erin Hicke

Executive Producer: Dan Roberts

Production Coordinator: Jena Bodell

Music, Sound Design + Mix: Squeak E. Clean Studios

Executive Creative Director: Sam Spiegel

Arranger + Composer: Lydia Davies

Arranger + Composer: Lucas Cantor

Executive Creative Producer Sydney: Karla Henwood

Executive Producer Los Angeles: Christina Carlo

Sound Designer + Mixer: Drew Fischer

Choir Director: Lena Gabrielle

Licensing Manager: Chelsea Ramsden

Producer: Blade Thornton

Production Coordinator: Colby Smalzel

Client

Chief Marketing Officer of HP: Vikrant Batra

Global Head of Marketing , Print: Deepak Masand

Head of Global Marketing, Print Hardware Systems: Ladd Martin

Manager, Global Consumer Print Marketing Team: Laura Morris

Global Marketing for Consumer Print: Amy Rowan

Global Print Program Manager: Amy Witkop

HP: Print The Holidays

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