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The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from GS&P. Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol 'The 12 Days of Christmas', showing a young girl watching a surreal screen-obsessed world of "teens-a-texting” and “lads-a-liking.” But with a little help from a printer, the world is transformed into 12 days of real time, with “sisters spinning” (paper dreidels), “fellas flying” (paper airplanes) and something called “oreejami".
Credits
Other credits
Co-Founder: Rich Silverstein
Design Director: Ryan Self
Designers: Pedro Zuccolini, Nero Chen
Director of Broadcast Production: Leila Gage
Broadcast Producer: Rachel Saxon
Managing Partner: Leslie Barrett
Account Director: Melissa Buck
Account Manager: Jackie Russell
Assistant Account Manager: Vivian Cheng
Head of Brand Strategy: Bonnie Wan
Group Communication Strategy Director: Dong Kim
Senior Communications Strategist: Matt Hudgins
Group Strategy Director: Kelly Evans-Pfeifer
Senior Brand Strategist: Marisa Perazzelli
Brand Strategist: Briana Patrick
Director of Business Affairs: Judy Ybarra
Business Affairs Associate: Kristian Evanculla
Associate Traffic Manager / Business Affairs Associate: Howie Mapson
Associate Business Affairs Manager: Stuart Pidrak
Managing Director: Lisa Tauscher
Head of Production: Kelly Martin
Production Designer: Maxwell Orgell
Stylist: Florence Fontaine
Service Company: Division Productions
Editorial Company: Exile
Editor: Kirk Baxter
Assistant Editor: Rex Lowry
Executive Producer: CL Weaver
Post Producer: Michael Miller
Colour/Graphics/VFX/Finishing: The Mill LA
Creative Director/VFX Sup: Glyn Tebbutt
CG Lead: Jason Mortimer
Compositors: Lenz Kol, Daniel Thuresson, Nicholas Tayler, Roman Yavorsky, Dylan Strieff, Scott Johnson
CG Artists: Matthew Choy
CG FX Artist: Jason Mortimer
Animation Supervisor: Jacob Bergman
Matte Painter: Andy Wheater
Graphic Design/Art Directors: Sasha Vinogradova, Maxim Goudin
Senior Colorist: Adam Scott
Color Production: Blake Rice, Jessica Amburgey
Senior VFX Producer: Erin Hicke
Executive Producer: Dan Roberts
Production Coordinator: Jena Bodell
Music, Sound Design + Mix: Squeak E. Clean Studios
Executive Creative Director: Sam Spiegel
Arranger + Composer: Lydia Davies
Arranger + Composer: Lucas Cantor
Executive Creative Producer Sydney: Karla Henwood
Executive Producer Los Angeles: Christina Carlo
Sound Designer + Mixer: Drew Fischer
Choir Director: Lena Gabrielle
Licensing Manager: Chelsea Ramsden
Producer: Blade Thornton
Production Coordinator: Colby Smalzel
Client
Chief Marketing Officer of HP: Vikrant Batra
Global Head of Marketing , Print: Deepak Masand
Head of Global Marketing, Print Hardware Systems: Ladd Martin
Manager, Global Consumer Print Marketing Team: Laura Morris
Global Marketing for Consumer Print: Amy Rowan
Global Print Program Manager: Amy Witkop
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