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Running out of ink can be a pain in the neck. Luckily, HP has created the remedy to the many challenges of printing at home. Instant Ink — a subscription that automatically delivers ink to your door before you run out. To spread the word, HP is enlisting modern day spokes-vampires, portrayed by Beth Dover (Orange is the New Black) and Tom Musgraves (Fargo). The immortal couple has seen many human innovations over the centuries, but Instant ink changes their whole world. They Print at Night is a campaign created by Goodby Silverstein & Partners consisting of a series of commercials directed by It’s Always Sunny in Philadelphia’s Rob McElhenney. Each spot showcases a different way Instant Ink helps solve printing problems. One story shows how running out of ink is especially hazardous for people who can’t be exposed to sunlight, while another speaks to “saving an arm and a leg on ink.”
Credits
Other credits
HP
Chief Marketing Officer, HP: Vikrant Batra
Global Head of Marketing, HP Imaging, Printing & Solutions: Deepak Masand
Head of Global Marketing, Print Hardware Systems at HP: Ladd Martin
Head of Marketing, North America Marketing at HP: Horacio Miranda
Director of NA Consumer Print Marketing at HP: Laura Morris
NA Campaign Team Manager: Esteban Davila
Campaign Manager: Elizabeth Higashino
Campaign Manager: Christine Dion
Production
Director of Broadcast Production: Leila Gage
Account Services
Managing Partner: Leslie Barrett
Group Account Director: Melissa Buck
Account Manager: Haley Grialou
Assistant Account Manager: Will Young
Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communications Strategist: Matt Hudgins
Junior Communications Strategist: Josh German
Group Brand Strategy Director: Kelly Evans-Pfeifer
Brand Strategy Director: Cassidy Wilber
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Afairs Manager: Howie Mapson
Photography
Photographer: Quinn Gravier
Photo Asst.: Keegan Attlee
Senior Print Producer: Noah Dasho
Photo Retouching: Dmax Imaging
Doormat shot
Director: Andrew Butte
DP: Mark Sandoff
Line Producer: Amanda Steigerwald
Production Company
Owners: Steve Wi & Phyllis Koenig
Head of Production: Gonul Aldogan
Production Designer: Rika Nakanishi
Wardrobe Stylist: Dawn Boonyachlito
Editorial
Company name: Union Editorial
Editor: Graham Turner
Assistant Editors: Connie Chuang & Roman Petrov
President / Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
VFX / Finish Company
Company name: Kevin
ECD Partner: Tim Davies
Lead Flame / VFX Supervisor: Robert Murdock
Senior EP / Partner: Sue Troyan
Senior VFX Producer: Jami Schakel
Telecine
Company name: Company 3
Colorist: Tom Poole
Color Producer: Alexandra Lubrano
Music
Company name: Shortcake Music
Creative Director: Katie Day
Producer / Mixer: Kyle VandeKerkhoff
Composer: Dmitriy Bolotnyy
Mix and Sound Design
Company name: Lime
Sound Design / Mixer: Adam Primack
Executive Producer: Susie Boyajan
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