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Burns and Smiles: Mathéo
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Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation. To change our way to look at burn victims is the aim of this new TBWAPARIS campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through a new film directed by Bertrand Degove and Fabrice Gobert, this campaign features teenagers in a story... of teenagers. But can a teenager suffering from severe burns live a "normal" life?
Advertising Manager : Laurent Gaudens Related |
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