Web Film
Burns and Smiles: See DifferentThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Directed by Nicolas Galoux #Seedifferent aims to change the public perception of victims of burn incidents. Every year in France, 400,000 people get burnt, 10,000 of whom are considered as victims of severe burns. Once done with the (often long and painful) course of treatment, the first reflex of such patients is to retrieve from society, all the more if their scars are exposed for all to see. They isolate in order to avoid being seen, but also because there are no structures to assist them in resuming an almost normal life. Agency: TBWAParis.
Announcer Supervisor: Laurent Gaudens |
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