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Web Film
Long White Vodka: Run Wild
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TBWA NZ has launched a new brand platform for iconic Kiwi drink, Long White Vodka. Not content with just being the drink of summer, Long White Vodka, TBWA and the Kiwi indie-rock band, Racing have collaborated to become the sound of it too. Rather than creating just another TVC, the trio have collaborated to co-create a full-length music video band will use as the official video for their latest single, 'Run Wild'.
The video, shot in various locations around Matakana and directed by Chris Searl of Title Artist Management, will be used to launch the platform, ‘This is Forever’. With a narrative focusing on four friends enjoying a classic weekend away, the video dials up the true Kiwi essence of Long White Vodka.
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