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Asahi 0.0%: Beyond Expected
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Asahi has enlisted the talents of creative agency Trouble Maker and FAMILIA director Fausto Beccati to craft ‘Super Dry’, a dynamic new campaign for its 0.0% beer. Cut to an energetic track, the spot takes viewers on an vibrant journey through modern day Japan, zooming through shots of glistening Asahi bottles, bubbles, and bustling neon city life. Whether in a bar, on the town, or on a rooftop, the 0.0% beer is shown to be the perfect accompaniment to socialising with friends. FAMILIA director Fausto Beccati was tasked with the brief to make a 0.0% beer commercial that stands out, making Asahi’s non-alcoholic offering feel fresh in a rapidly growing sector. With trends showing that alcohol consumption is on the decline, especially amongst younger generations, Fausto opted to reflect this by placing the product in settings such as bars, showing young people making the strategic switch from traditional alcohol.
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