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Top 6: December 25th 2019
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Spark: PlayTop 6: December 25th 2019
Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. Agency: Colenso BBDO Auckland.
Mark Albiston, Director at Sweetshop said, "There is a level of love for gaming kids have that is undeniable. I was keen not to trivialise this in the film. Kids have an affinity with games that us adults - like me who haven’t grown up with - often underestimate. Kids breaking up with their avatar carries more weight than we realise and I wanted to make sure we empathised with them.”
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