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SKY Sports: Life Needs More Sport

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Top 6 this week
Sky and DDB have released a hilarious new campaign to bring in summer as part of the Life Needs More Sport platform. The work sees a cheeky – literally – toddler running along the beach, reminding Kiwis to have a bit of fun and let it all hang out this season. Please see the press release attached, with the debut spot hyperlinked within.
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Managing Director: Chris Willingham

Senior Business Director: Aaron Hodgson

Senior Planner: Tom Sykes

Head of TV: Judy Thompson

Senior Agency Producer: Claire Colohan

Casting: Catch Casting

Colourist: Dave Gibson

Sound Mix: Jon Cooper, The Coopers.

Music: “Let it All Hang Out” written and performed by The Hombres.

Music Licensing: Jonathan Mihaljevich, Franklin Rd.



Client: SKY TV

Chief Marketing Officer: Steve Bayliss

Head of Sport and Brand Marketing: Helen Fitzsimons

Sport Marketing Manager: Conor Beggs

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