TV ad: TD Ameritrade: Get Smarter

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"With the recent elimination of commission fees by most big brokerages, the industry is more competitive than ever in the fight for investors' attention. TD Ameritrade chose this inflection point to launch its new campaign - 'Where Smart Investors Get Smarter'. To make a critical, immediate connect with its audience (Gen X and Boomers investors), TD Ameritrade and Havas New York created a meticulous replication of the opening from the beloved 60's television program Get Smart as the first spot in the new campaign - 'Get Smarter'.

After conducting significant research with its self-directed target, TD Ameritrade determined that learning and growth are areas investors care deeply about - even more so than making money.

'Where Smart Investors Get Smarter' marks an evolution of TD Ameritrade’s iconic 'Green Room' campaign. In its newfound maturity, the Green Room is a place where educated investors can seek further learning.

This transformation establishes a fresh brand tone and paves the way for TD Ameritrade to highlight the resources it offers knowledge-hungry investors.

In 'Get Smarter' we see Jim, TD Ameritrade’s spokesperson, take the place of Maxwell Smart, pulling up in a classic Volkswagen Karmann Ghia, entering through the Hall of Justice, through the security doors, into the Green Room, replacing the credit titles with a version of TD Ameritrade’s most differentiating selling points.

TD Ameritrade and Havas took all measures to replicate the opening credits from this spot – everything from the typeface of the supers, to the set build, theme song, Volkswagen Karmann Ghia – even Jim’s idiosyncrasies - in hopes that the level of craft resonates and is appreciated by those familiar with the original show."

Source: https://www.thedrum.com/creative-works/project/havas-new-york-td-ameritrade-where-smart-investors-get-smarter