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TD Ameritrade: "Joe"


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Goodby, Silverstein & Partners have just launched a new campaign for TD Ameritrade. Voiced by Matt Damon and directed by Brad Silberling (director of “Lemony Snicket’s A Series of Unfortunate Events” and “City of Angels”), the new spots are highly stylized and use personal story telling, a unique approach for the financial category. This campaign uses classic storytelling to take complex financial concepts, simplify them, and act them out in the lives of real people. To do that, GSP shot them in the style of filming a play to show the unpredictable nature of life while offering straight-forward retirement guidance.
Credits Other credits

Director of Photography: Philippe Rousselot

Executive producer: Susan Kirson & Jeffrey Frankel

Line Producer: Fern Martin

Editing House: Spotwelders

Editor: Haines Hall

Producer: Carolina Wallace

VFX House: Kilt Studios

Producer: Mathew McManus

Operations Director: Jeff Chunn

Operations Manager: Julie Whitecotton

Business Affairs Manager: Judy Ybarra

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