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Pump: Keep Moving
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This is the first of 50 animated commercials in a new campaign for Pump water via Ogilvy, Auckland.
The idea was to have an ad that never ends, demonstrating how ‘Pump Keeps You Moving'. Each fortnight a new commercial in the series is screened which resolves the previous episodes cliff-hanger and then puts our wee hero into yet another impossible situation. This is accompanied by all sorts of groovy stuff like an internet platform game that evolves as the story progresses, and a rather large and loud on-site ‘Pumpawakka’ game that involves lots of leaping around and hitting stuff on a big electronic screen.
Head of Planning - Michael Prentice Related |
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