Print ad: Volkswagen Tiguan: This is not a Volkswagen

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

For a small cost, Volkswagen aftersales offers servicing, repairs and genuine parts for Volkswagen vehicles. It means only a Volkswagen technician will service or repair your car, and only genuine parts will be used. The problem is, most people don't see the value in purchasing after sales given the prevalence of cheaper 'auto repair shops'. Volkswagen wanted to help people see the value in aftersales. So, we posed them a simple question; If your Volkswagen is serviced with anything other than genuine parts, then is it really still a Volkswagen?
Agency: DDB, Sydney

DDB
Art Director: Dane Van Veen
Copywriter: Kate Allan
Illustrator: Ramon Rodriguez
Managing Partner: Mandy Whatson
Senior Business Director: Lisa Little-Cain
Senior Business Manager: Alex Lawton
Business Manager: Hannah Makris

Volkswagen
Marketing Communications Manager: Rowena Kanna
Aftersales Marketing and Digital Transformation Manager: Chris Macleod