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Volkswagen Tiguan: Sushi
Volkswagen Australia and DDB Sydney have launched an integrated campaign to introduce the new Volkswagen Tiguan to the Australian market.
Nick Pringle, Creative Director at DDB Sydney commented: "At the heart of this campaign is a simple insight about quality: once you've experienced it, it's very hard to go back. This allowed us to talk about the Tiguan in a way that lots of thirty-somethings would be able to relate to." Adds Jutta Friese, GM Marketing of Volkswagen: "We believe the new Tiguan is the complete package; it has all the benefits of a quality SUV like intelligent fuel saving technology, a stylish design, great performance and is built to last." The TVC will launch with 60, 45 and 30 second editions. Print executions, web banners and a dedicated microsite (www.volkswagentiguan.com.au) complement the TVC along with radio spots on the Austereo network.
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