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McDonald's: Near Misses
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McDonald's and Leo Burnett London have launched an integrated campaign entitled 'Near Misses', officially announcing McDonald's Breakfast will extend its serving hours which usually ends at 10:30am, to 11am every day. The central theme of the campaign is based on situations which are all too familiar for many McDonald's consumers; missing the 10.30am deadline and not being able to get their McDonald's breakfast. Directed by award-winning director Jake Mavity in partnership with Leo Burnett London, the campaign brings to life that feeling of everyday lateness resulting in a near miss, taking those moments of disappointment and frustration we can all identify with and flipping them into something magical. In the 30-second spot, we see a marginally late lady just missing her bus, a father and daughter missing a goal at a sports match, a commuter just missing his train to work, and a lady missing closing time at a shoe repair shop. As the spot continues the audience sees a man running to McDonald’s at 10:32am, looking disappointed and thinking this would be yet another example of a near miss. He then realises McDonald’s breakfast is now available until 11am. The film ends with the strapline: 'No Rush, No Drama' to summarise the luxury a little more time can give you.
Agency Business Director: Sam Houlston Related |
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