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Self Promotion: White Christmas


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As a creative agency we typically spend our time creating ads and promoting brands, but this year Wunder, Halifax decided to do the opposite and give everyone a break from ads during the holiday season. Two months before the holidays we secured a bunch of prime advertising placements in Halifax to run completely blank white "ads" during the busiest advertising month of the year. The campaign includes billboards, transit shelters, bus ads, ferry terminal ads, a full page newspaper ad, social ads, and even radio ads.
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Director Of Innovation: Mike Postma

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