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Top 6: January 8th 2020
Ambient
Cadbury Dairy Milk: Call Someone You LoveTop 6: January 8th 2020
This holiday season Cadbury Dairy Milk is reminding you to call your mum. The initiative sees the public invited into a traditional British phone booth, painted purple and set up in a busy park. Once inside they can call someone special, anywhere in the world for free. Upon hanging the phone booth dispensed a Cadbury Dairy Milk. People lined up to call their loved ones. The activation took place in Trinity Bellwoods Park, in downtown Toronto. It was filmed and amplified on social (Facebook and YouTube). During the holiday rush, instead of the standard holiday promotion, the brand opted to help people give something special to the people they love: their time.
Agency: Ogilvy, Toronto
Chief Strategy Officer: Tom Kenny RelatedAlso best this week |
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