Audi: Audi Christmas Traffic Lights

The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronized the Christmas Lights with the traffic lights to create Christmas Traffic Lights. Installed in one of the busiest streets in Portugal during this season, the 6 giant candy canes and christmas ornaments create a tunnel of lights that warns the drivers and protect the pedestrians while they cross the road.
Agency: NOSSA


Accidents with pedestrians account for 22% of all the deaths on the road and are the deadliest type of accident. This brand activation (created by the Portuguese agency NOSSA) highlights, with actual lights, all the efforts Audi puts into making driving safer, while making the streets better. #respecthelights