Interactive ad: Cadbury Creme Egg: EATertainment

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Top 6: January 15th 2020

Cadbury Creme Egg is entering the world of content streaming with the launch of 'EATertainment', the world's first chocolate VOD platform. This tongue-in-cheek initiative was developed in partnership with creative agency ELVIS. Following three years of the multi award-winning 'Creme Egg Hunting Season' campaign, 2020 sees the brand take a completely new direction with the launch of its own free-to-access video streaming platform, CremeEggEatertainment.com. 'EATertainment' is a playful take on the ever-increasing number of streaming platforms, from established players like Netflix through to new entrants such as Disney Plus and Apple TV Plus. Inspired by the wide-ranging consumer debate surrounding the best way to enjoy the uniquely, multi-sensory Creme Egg eating experience, the platform will host a wide range of cinematic short films worthy of the big screen; a mindful-mess series and brain-gasmic ASMR episodes. Viewers will be able to instantly stream anywhere on any device. In addition to a ‘standard’ viewing package, viewers can also unlock ALL-YOU-CAN-EATertainment – a premium option that gives the audience access to additional bonus content by scanning a Cadbury Creme Egg, making ‘EATertainment’ the first streaming platform to offer premium viewing in return for the purchase of a product rather than a direct financial payment.