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Boots Opticians: They're Boots Darling
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Boots Opticians is today relaunching as the style destination for frames by introducing its new communications platform - 'They're Boots Darling.' The campaign brings to life Boots Opticians' amazing line of new stylish glasses, rivalling high-end designers, from as little as 40 pounds. This is the latest campaign in a transformative year for Boots. In addition to innovative new beauty and wellness brands and new store formats, Boots Opticians is also driving brand reappraisal with a fabulous new own brand frame range, and independently trained personal stylists and unexpected designer labels including Mulberry, Prada and Ray-Ban.
WPP Client Team Lead (UK/EMEA): Fiona Gordon Related |
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