Print ad: Road Safety Commission: The Distance of Distraction

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27 prams or 33 metres. That's the shocking reality of what a driver could miss in a two-second distraction when travelling at 60km/h. To put this distance in perspective for drivers, The Brand Agency, took out a three-page strip ad in Western Australia's most prominent newspaper displaying a line of prams. Spanning from the front page to the inside cover, this shocking measurement of what drivers could miss created a message too big to ignore.