 |
Embed Video
Following a competition pitting it against four other agencies, Parisian agency Romance was selected by Française des Jeux, the operator of France's national lottery games, to … read morereposition its EuroMillions brand and build a new communication territory centered on the value of sharing. Set in a context where, today, French people are no longer dreaming of just amassing money, preferring instead to give more meaning to what they consume, EuroMillions' new tagline - "What kind of millionaire would you be" - champions a less ordinary and superficial relationship to winning big. The first film of the saga, created by Romance, focuses on a group of friends sharing their dreams if they were to win big – giving to charity, going to space, giving back to the environment.
read less...Romance President : Christophe Lichtenstein
Brand Management : Marion Floch, Alicia Mancone, Mathilde Cuveiller
Strategic Planning : Benoit Clavé, Jérôme Lavillat
Post Producer: Sabine Brillet
FRANCAISE DES JEUX
Chief Marketing & Digital Officer : Cécile Lagé
Director of Marketing, Lottery : Cédric Breton
Director, Activation, Content and Media : Olivier Pribile
Director, Offline Content and Media : Julie Mulliez
Director, Offline Content and Media, Drawings: Camille Jalon
Director, Offline Content and Media, EuroMillions : Sonny Garcia
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
