Outdoor ad: KiwiHarvest: KiwiHarvest Annual Report

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Top 6: February 5th 2020

Upcycled ad billboards used to create appetising 2019 KiwiHarvest Annual Report.

KiwiHarvest is a not for profit that captures surplus food destined for landfill and diverts to agencies who directly address food insecurity in New Zealand.

To highlight this deserving cause Wunderman Thompson has designed and produced a unique Annual Report that aligns with KiwiHarvest’s core principle of repurposing valuable resources discarded by the food industry. Each bespoke cover of the 2019 Annual Report is made of up-cycled food advertising billboards otherwise destined for landfill. The heavy duty and high-quality vinyl skins have been cut up and stitched to create a gallery set of stunning individual covers.

Inside the Annual Report every page features rescued food sourced from the KiwiHarvest warehouse. The wide variety of food has had the labels and packaging re-designed to incorporate key Annual Report copy.