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Web Film
Ad Council: A Message from the Future
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The Ad Council launched a new film "A Message from the Future" as part of the Because of You campaign, a public service advertising campaign that addresses teen bullying. The new work encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community.
Agency: TBD, San Francisco The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel personally responsible for creating the world they want to live in. Most teens want to do the right thing, but sometimes don’t realize how their actions, big and small can deeply affect others both positively and negatively. In the creative, using an innovative technology technique, teens were aged up to show that our words and actions can impact someone’s day, year or life. Teens were surprised with a live message from their aged-up friend, thanking them for stepping in when they were experiencing bullying, driving home that our words and actions can have long-lasting effects on someone’s future. The creative features The Head and the Heart’s song “See You Through My Eyes,” provided by Warner Records.
Heidi Arthur, Chief Campaign Development Officer Related |
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