 |
Embed Video
The Ad Council launched a new film "A Message from the Future" as part of the Because of You campaign, a public service advertising campaign that addresses teen bullying. The new … read morework encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community.
Agency: TBD, San Francisco
The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel personally responsible for creating the world they want to live in. Most teens want to do the right thing, but sometimes don’t realize how their actions, big and small can deeply affect others both positively and negatively. In the creative, using an innovative technology technique, teens were aged up to show that our words and actions can impact someone’s day, year or life. Teens were surprised with a live message from their aged-up friend, thanking them for stepping in when they were experiencing bullying, driving home that our words and actions can have long-lasting effects on someone’s future. The creative features The Head and the Heart’s song “See You Through My Eyes,” provided by Warner Records.
read less...Heidi Arthur, Chief Campaign Development Officer
Sheri Klein, VP, Group Campaign Director
Madeline Miller, Campaign Director
Trevor Lin, Campaign Management Assistant
Julia Blumenstyk, Director, Strategy and Evaluation
Ellyn Fisher, SVP, Marketing and Communications
Shirley Yeung, Director, Marketing and Communications
Sean Williams, Manager, Marketing and Communications
Rebecca Mir, Director, Digital Project Management
Carolina Trevino, Digital Project Manager
Gregory Kelly, Director, Media Strategy
Catherine Yarovoi, Campaign Analyst
Bruno Menon, Designer
Adrian Dagli, Account Director
Jeff Burger, Engagement Planning Director
Salem Weresh, Account Manager
Michelle Craig, Creative Partner
Mindy Lubert, Head of Production
Sarah Barson, Production Lead
Mel Anderson, 1st Assistant Director
Joe Wohlmuth, Sound Designer
Lu Ts-Hsing, BTS
VFX: Ingenuity Studios
David Lebensfeld, VFX Supervisor
Kieley Culbertson, VFX Producer
Taos Whittaker, VFX Artist
Post-Production Company: Beast
Bob Spector, Editor
Jeff Bielat, Producer
Blake Bogosian, Editor
Evan Mueller, Assistant Editor
Eric Pascua, Colorist/Flame Artist
Music Production Company: Jamute
James Pinto, Music Producer
Daniel Teles, Music Producer
Alejandro Ramos Lepez, Executive Producer
Julianna Zuppo, Production Coordinator
Cassia Garcia, Production Coordinator
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
