Bud Light Seltzer: Posty Bar

Bud Light unveiled “#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.