Bud Light Seltzer: Truckin' Bubbles

Bud Light Seltzer heard that 54% of people think there is beer in Bud Light Seltzer - that's a big misconception and why we set out to prove that Bud Light Seltzer is '100% Hard Seltzer, 0% Beer'! To help set the record straight, Bud Light Seltzer is introducing a new campaign built around a brand world that represents seltzer: it's bright, it's light, it's full of flavor and - most importantly - it's 100% Hard Seltzer, 0% Beer. The first TVC in the campaign, ‘Truckin’ Bubbles’ showcases this refreshing, colorful flavor of Bud Light Seltzer by infiltrating a desert of brown-ish, beer sameness with the brand’s signature bubbles. To help put an end to the misconception that there is beer in Bud Light Seltzer, the brand partnered with Rabble Games to create MISCONCEPTIONS:a party card game that has friends go up against each other to see who can best decipher what is fact and what is a misconception. The new game is currently available for pre-order at https://www.budlight.com/BLSmisconceptionsgame.