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Interactive
Mint Mobile: Mint Ryan
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Ryan Reynolds has released this interactive PR campaign to launch his new company Mint Mobile. Instead of buying a Super Bowl spot, Reynoldsoffered three months of Mint free to anyone who signed up online between the kickoff and the end of the game. The actor bought a full-page ad to announce that the $5 million price tag for a Super Bowl spot could fund over 300,000 months of Mint Mobile service.
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