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Sutter Health: "It's our commitment to getting you home as soon as possible."This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Not-for-profit healthcare network Sutter Health releases the second installment of its “1,000 Things” campaign with newly announced agency of record barrettSF.
At the center of the campaign is a 60-second brand commercial that weaves together emotional stories about patients’ healthcare journeys. From small details, such as providing stickers to help young patients feel courageous, to much bigger experiences, such as relaying the news of a heart transplant, the video shows how Sutter champions its patients through all aspects of their care. The campaign also features a 30-second version of the anthem spot and more than a dozen service-centric videos that will run across broadcast and digital channels. “Healthcare is real, and it touches all of us,” said Meredith Karr, associate creative director at barrettSF. “So, our goal was to create something relatable and, consequently, meaningful. With the help of our incredible partners at Sutter, we gathered thousands of small details to capture the big picture.” “This creative focuses on Sutter’s exceptional care across our integrated network and how our care teams see patients as people first,” said Jim Macksood, vice president of External Affairs and Marketing. “Whether it’s providing therapy dogs in our waiting rooms or innovative oncology research, we have thousands of dedicated individuals helping support our patients, so they get the quality care they deserve.”
Senior Broadcast Producer: Charlotte Dugoni |
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