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Not-for-profit healthcare network Sutter Health releases the second installment of its “1,000 Things” campaign with newly announced agency of record barrettSF.
At the center of the … read morecampaign is a 60-second brand commercial that weaves together emotional stories about patients’ healthcare journeys. From small details, such as providing stickers to help young patients feel courageous, to much bigger experiences, such as relaying the news of a heart transplant, the video shows how Sutter champions its patients through all aspects of their care.
The campaign also features a 30-second version of the anthem spot and more than a dozen service-centric videos that will run across broadcast and digital channels.
“Healthcare is real, and it touches all of us,” said Meredith Karr, associate creative director at barrettSF. “So, our goal was to create something relatable and, consequently, meaningful. With the help of our incredible partners at Sutter, we gathered thousands of small details to capture the big picture.”
“This creative focuses on Sutter’s exceptional care across our integrated network and how our care teams see patients as people first,” said Jim Macksood, vice president of External Affairs and Marketing. “Whether it’s providing therapy dogs in our waiting rooms or innovative oncology research, we have thousands of dedicated individuals helping support our patients, so they get the quality care they deserve.”
read less...Senior Broadcast Producer: Charlotte Dugoni
Director of Brand Strategy: Jillian Davis
Brand Strategist: Shelby Williamson
Head of People: Molly Warner
Account Supervisor: Lyndsey Dorian
Assistant Account Manager: Ali Nimmo
Editorial: Cut and Run
Assistant Editors: Stefan Manz, Max Holste
Finishing: Jogger
VFX Artists: Matt Trivan, Brenden Crockett
VFX Producer: Caylee Banz
Color House: Company 3
Audio Mix: One Union
Sound Designer: Morgan Johnson
Anthem Music: New Math
Managing Partner/Executive Producer: Kala Sherman
Partner: Raymond Loewy
Music Producer: Jake Falby
Composer/Partner: David Wittman
Vice President, Chief Public Affairs Officer: Grace Davis
Vice President, Public Affairs: Jim Macksood
Head of Brand and Digital Marketing: Alfred Wang
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