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Sutter Health: "It's treatment based on symptoms, not income."


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Not-for-profit healthcare network Sutter Health releases the second installment of its “1,000 Things” campaign with newly announced agency of record barrettSF.

At the center of the campaign is a 60-second brand commercial that weaves together emotional stories about patients’ healthcare journeys. From small details, such as providing stickers to help young patients feel courageous, to much bigger experiences, such as relaying the news of a heart transplant, the video shows how Sutter champions its patients through all aspects of their care.

The campaign also features a 30-second version of the anthem spot and more than a dozen service-centric videos that will run across broadcast and digital channels.

“Healthcare is real, and it touches all of us,” said Meredith Karr, associate creative director at barrettSF. “So, our goal was to create something relatable and, consequently, meaningful. With the help of our incredible partners at Sutter, we gathered thousands of small details to capture the big picture.”

“This creative focuses on Sutter’s exceptional care across our integrated network and how our care teams see patients as people first,” said Jim Macksood, vice president of External Affairs and Marketing. “Whether it’s providing therapy dogs in our waiting rooms or innovative oncology research, we have thousands of dedicated individuals helping support our patients, so they get the quality care they deserve.”
Credits Other credits

Senior Broadcast Producer: Charlotte Dugoni

Director of Brand Strategy: Jillian Davis

Brand Strategist: Shelby Williamson

Head of People: Molly Warner

Account Supervisor: Lyndsey Dorian

Assistant Account Manager: Ali Nimmo

Editorial: Cut and Run

Assistant Editors: Stefan Manz, Max Holste

Finishing: Jogger

VFX Artists: Matt Trivan, Brenden Crockett

VFX Producer: Caylee Banz

Color House: Company 3

Audio Mix: One Union

Sound Designer: Morgan Johnson

Anthem Music: New Math

Managing Partner/Executive Producer: Kala Sherman

Partner: Raymond Loewy

Music Producer: Jake Falby

Composer/Partner: David Wittman

Vice President, Chief Public Affairs Officer: Grace Davis

Vice President, Public Affairs: Jim Macksood

Head of Brand and Digital Marketing: Alfred Wang

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