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With the start of golf season upon us, the most popular shoe in the game is back and (with a brand new redesign) is better than ever. Category leader in golf shoes and apparel, … read moreFootJoy is launching the new Pro|SL and rolling out a new national ad campaign to introduce it, "Only Everything Matters." The campaign was created in partnership with the brand's AOR, Sausalito-based creative agency Butler, Shine, Stern & Partners (BSSP). In a category that is currently experiencing exciting change and liberalization, FootJoy set out to reinforce its leading position, driven by design and golf-specific innovation in their products. Driven by their passion for the game, FootJoy is always tinkering to innovate and perfect their products – like mad scientists. From toiling over the tiniest point of traction, to scrutinizing over every single stitch; from fussing over fit to striving for more support and stability. For FootJoy there are no inconsequential details. Which is why they took their most popular shoe and reimagined it. This overarching idea – that even the even the smallest detail can make the biggest difference for golfers - became the backbone of the brand’s new campaign and tagline. “Only Everything Matters” aims to celebrate FootJoy’s commitment to detail and performance innovation and serve as a modern platform for the brand to showcase across all communication channels throughout 2020 and beyond.
read less...Jake Bayham, Strategy Director
Nico Litonjua, Editor
AJ Marino, Account Supervisor
FootJoy
Ken LaRose, SVP Brand & Consumer Experience
Mike Foley, Director, Product Marketing
Chris Garrett, Director, Consumer Marketing
Sean McCoole, Senior Manager, Creative / Brand Design
John Toracinta, Product Marketing Coordinator
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