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FootJoy: Innovation is a Force
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An emphasis on innovation, unique product shots and a glimpse of the PGA's elite take centre stage in the newest campaign from FootJoy, the leading golf shoe brand for over 100 years. "Innovation is a Force" launches globally this week with a new :30 spot that sits at the centre of the initiative. The new work includes both brand and product-oriented creative to highlight the unique depth and dimension of the FootJoy brand, all under a banner of an unmatched commitment to innovation for golfers. Developed in partnership with long-standing creative partner Butler, Shine, Stern & Partners (BSSP), the creative leverages highly technical camera setups and unique golf settings. Featuring unexpected angles of the FootJoy product and visually stimulating footage of PGA Tour Players, including Justin Thomas, Webb Simpson, Will Zalatoris, Max Homa and Sungjae Im, among others and amateurs-alike, resulting in a series of visually intriguing and cinematic spots.
Head of Production: Liz Corsini Related |
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