LIAR Wine: The Valentine's Gift

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine's Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine's Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer's ex of their choosing, the company is helping to send a symbolic message: "Enjoy this fruity and fresh white Merlot as a metaphor of our time together."

LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines.