The First Filipino: The First Filipino

BBDO Guerrero is launching a campaign promoting a new edition of 'The First Filipino' on Instagram. It was written by author Leon Ma. Guerrero III who won the Jose Rizal National Centennial Commission for the same book which is now regarded as the definitive biography of Dr. Jose Rizal. Well-renowned historian and academic, Ambeth Ocampo commented: "if Filipinos read more about the national hero, they would not only get to know Rizal, but understand themselves better". While the life of Dr. Rizal has always been discussed in classrooms, the agency decided to bring his story to life on Instagram by using personalised and visually captivating design. Forgetting static curated posts and embracing dynamic Instagram Stories. The campaign consists of a series of short videos designed specifically for social media platforms. Each video shows a synopsis of a selected chapter in the book. A new edition is released every Wednesday. The videos are produced in partnership with Facebook Philippines, Facebook Creative Shop and Acid House.