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Top 6: March 11th 2020
Outdoor
Monash University: A Future Without ChangeTop 6: March 11th 2020
Every year high school students are bombarded by university recruitment campaigns all promising an idealistic future. So, while other universities showed students a perfect future, Monash University showed one plagued by problems.
Agency: VMLY&R, Melbourne We introduced students to A Future Without Change, giving them a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, we created 17 products that shouldn’t exist. Each based on a real problem that Monash researchers are working to solve as well as courses students can study to help make change. Digital OOH, online films and social posts featuring our products drove students to our activations where they experienced the physical products in custom-built environments and further delved into them through immersive VR. By showing a future that shouldn’t exist, we helped recruit and inspire the next generation to change it.
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