Calvin Klein CK EVERYONE: CK Evryone, 1

Sydneysiders will have the opportunity to try Calvin Klein's first-ever 'clean', unisex fragrance, CK EVERYONE, at the touch of a button, thanks to a tailor-made, sample dispensing advertising panel from leading outdoor advertising company JCDecaux. JCDecaux has partnered with global fashion house Calvin Klein to produce the bespoke panel, which dispenses a sample of the new fragrance CK EVERYONE - a genderless scent that aims to celebrate the freedom of self-expression. The fragrance, which is available in stores nationally, is vegan, and made from naturally derived alcohol and infused with ingredients from natural origins, making it Calvin Klein’s first-ever ‘clean’ scent. JCDecaux’s special advertising panel, located outside popular The Galeries shopping complex in Sydney’s CBD, has been specifically designed and built to dispense a sample of the fragrance, at the push of a button.