Coty Australia: Paris' Best Kept Secret, 30s

COTY Australia has big plans to reinvigorate one of the world’s oldest & favourite Parisian make-up brands – BOURJOIS. The brand is 153 years old, originating in the theatre district of Paris in 1863 with the first ever baked powdered blush. Bourjois is ranked number 3 mass premium make-up brand in Europe and is loved by beauty editors and make-up artists alike, but remains relatively unknown to the masses in Australia. HYLAND Group together with Coty Australia have developed a campaign to share the secret of Bourjois with Australian women. "Paris’ Best Kept Secret" campaign launches today on Bastille Day. All platforms will activate the concept of joyful discovery including dissemination of an HYLAND Creative created content piece shot in the streets of Sydney, an activation bringing to life this theme through mass sampling, a PR event with key industry insiders with Coty PR, national social Influencer mobilization through HYLAND Social, and mass media campaign with HYLAND Media.