Fire and Emergency New Zealand, in partnership with FCB, has launched "Escape Week", a week long event running from the 9th to the 15th of February, that encourages New Zealanders to … read moreproactively make a plan, so they can escape their home if a fire were to break out. House fires are more common than people think with one occurring about every three hours somewhere in New Zealand. It's therefore vital people know what to do and practice how to get out alive. Using a tool found at www.escapemyhouse.co.nz families and flatmates only need to take three minutes to make a potentially life-saving escape plan. To support the campaign, FCB has created a three minute TVC covering the entire ad break, in partnership with TVNZ. The unique ad, which focuses on the audio rather than the visual experience, is timed to show you how quickly a fire can spread, but also give you back three minutes to make your escape plan using the tool.
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