Fire & Emergency New Zealand: Switch Off Before You Walk Off

FCB and Fire and Emergency New Zealand have partnered with celebrity chef, Josh Emett, to remind Kiwis that unattended cooking is the main cause of house fires in New Zealand. The spot opens in Emett’s kitchen where he is talking to camera while frying meat in a pan. Before his cooking tip is disclosed, he is abruptly interrupted by a familiar sound for viewers – a door bell, kids voices and a dog barking. He switches off the element, removes the pan from the stove and exits the screen where the audience is left watching the empty kitchen for an uncomfortably long 10 seconds. When he returns in frame, he places the pan back on the stove, switches the element on again and points out how easy it is to get distracted while cooking. The spot closes with Emett sharing a memorable behavioural prompt to ‘switch off before you walk off’.