Fire & Emergency New Zealand: 3 Minute Ad Takeover

This week sees the launch of Fire & Emergency NZ's 'Escape Week,' in partnership with FCB New Zealand. Escape Week encourages New Zealanders to understand the very real risk of house fires and to create a plan for every member of the household to escape safely, in the event of fire. The campaign focuses on why New Zealanders need an escape plan and how to create an escape plan. Communications highlighting the fact that a house fire becomes un-survivable in less than 3 minutes drive people to Fire & Emergency's Escape Planning Tool. The step by step process points out potential blind spots in helping people to prepare their own life saving escape plan. To support the campaign, FCB created a three-minute TVC, which uses a unique soundscape to tell the story of a family trying to escape a house fire, also extending its use across radio. Partnering with TVNZ, FCB also delivered a first of its kind ad-break takeover. Smoke and flames fill what looks like a normal break of 30” spots from TVNZ and other FCB clients until smoke totally eclipses the screen – demonstrating the speed of fire and the importance of an escape plan.