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Top 6: January 30th 2008
Interactive

BP: BP Ultimate

Top 6: January 30th 2008
Interactive ad campaign for the BP Ultimate range of diesel, unleaded and winter fuels. The campaign, via Ogilvy London, demonstrates the benefits of these fuels by comparing them with ‘ordinary’ fuels.
To view the site:
Username: bp_preview
Password: 0gilvy123 (ogilvy with a zero, not an O)
Credits Other credits

Ryan Wylie - lead designer

Oli Goulden - account manager

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