 |
Top 6: February 6th 2008
The brief to M&C Saatchi, Melbourne was to encourage people migrating to Australia to open a bank account with ANZ before they left their country of origin. Because these people … read morecould be arriving from anywhere in the world, online was the only feasible way of reaching them.
First and foremost, they figured that anyone arriving in Australia would need a place to live. But securing accommodation can be almost impossible without an Australian bank account. So, through a series of dummy listings on realestate.com.au - Australia's most popular real estate site - they proposed some "alternative" accommodation options. Absurd in nature, these listings provided the motivation to open an account. And through geo-targetting, they were only visible to people viewing the website from outside Australia.
read less...
Credits
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
 |