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In the UK, disabled people travel up to a third less, and one in four say negative attitudes from other passengers prevent them from using public transport1. This represents millions … read moreof people who feel they can't get around, which has an impact on access to employment, healthcare, education and social activities. To raise awareness of this insight, the Department for Transport launches It's Everyone's Journey today. The campaign, created by VMLY&R in partnership with Nexus Studios' Oscar-nominated directors Smith & Foulkes, is composed of a series of charming animated films, prints and radio. They depict multiple journeys across train and bus networks, promoting more inclusive transport behaviours. To convey a sensitive and serious message with a light-hearted tone, the campaign uses animal characters as visual metaphors to highlight how people’s behaviour can change when taking public transport. The soundtrack, an original song, by Siren, Factory, suggests it only takes a little effort to make the public transport environment a better place for everyone.
read less...Head of Design: Chris Willis
Strategy Director: Jonathan Ewles
Strategist: Micha Levy
Business Director: Rebecca Bright
Senior Account Manager: Elliot Duck
Project Director: Beth Dooley
Production Manager - Rebecca Archer
Art Director - Callum Strachan
Project Supervisor - Dave Hunt
Design - Sam Nassour, Signe Cold
Storyboards - Morgan Ritchie
Lead Animator - Bishoy Gendi
Animation - Duncan Gist, Marlène Beaube, Sean Weston
Clean up animation - Joanna Boyle, Chiara Sgatti, Alexandra “Sasha” Balan, Eleonora Quario, Alex Dray, Christina Nerlan
Composite - Thomas Ricquier, Jesse Richards, Bethany Levy
Music - Siren
Sound Design - Factory
Media agency – Planning: Wavemaker
Client Lead: Louise Rowcliffe
Strategy Lead: Robin Thomas
Strategy Director: Matt Hirschler
Account Manager: Ben Isaacs
Media agency – Buying: Manning Gottlieb
Client Lead: Richard Haywood
Effectiveness Manager: Ben Lees
Partnership Agency: 23Red
Creative Director – Sean Kinmont
Head of Design – Rob Garner
Client Partner – Rachel Tattersdill
Account Director – John Coote
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