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Department for Transport: Is Pushing It Worth It
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The Department for Transport has announced its new campaign for THINK! The work aims to highlight the dangers of driving too fast for the conditions on rural roads and encourage young drivers to question what those extra few miles per hour are really worth. Is pushing it worth it?, created by brand and customer experience agency VMLY&R, marks a creative step change from previous Government speeding campaigns, capturing real, authentic moments of friendship, showcasing why these should be valued more than driving at speed. In the UK, speed kills and injures an average of 54 young people each week1. Young men, in particular, can overestimate their ability to handle speed, and underestimate the risks – of driving slightly too fast for the conditions or a few miles per hour over the speed limit.
Client: Department for Transport Related |
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