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Web Film
Volvo Trucks: The Tower - Behind The Scenes
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Volvo Trucks' latest launch film has reached new heights. To demonstrate the power and strength of its four new vehicles, Volvo built a colossal 15-metre, 58-tonne truck tower, stacking its four new trucks on top of one another. Adding to that, they stood president Roger Alm on top. In the truck industry, releasing one truck is a huge project. But releasing four at the same time is almost unheard of. When renewing the entire range of heavy duty trucks, Volvo Trucks went for a different approach. The unusual film, created by Forsman & Bodenfors, is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver. As the film reaches its climax, complete with smoke and lighting effects, we see that the man standing on top of the truck tower is actually Volvo Trucks' president Roger Alm. The release of the film, directed by Andreas Nilsson ‘Epic Split’ fame, comes one day ahead of the official launch of the heavy duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX. The four trucks represent about two thirds of Volvo Trucks' deliveries.
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