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Top 6: October 26th 2022
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Volvo Trucks: A Love StoryTop 6: October 26th 2022
No action heroes, no truck towers, no epic splits – the latest campaign is a completely new way for Volvo Trucks to showcase its flagship product Volvo FH. This time, we see an impossible love affair unfold. Fuel efficiency and driving pleasure are seen as two opposites among truck drivers. Simply put, you can’t have both. But with Volvo FH with I-Save – finally – fun meets efficiency. This is the story about two trucks falling in love, showing that fun and fuel efficiency are no longer an impossible match. It highlights the product features making up the I-Save package, which includes the Turbo Compound engine, I-Shift, I-See, I-Torque and improved aerodynamic design, demonstrated in a way you have never seen before. The film was shot in Croatia and the production was carried out by professionals. Both behind the wheel and in front of the computer. All driving was done under safe conditions in a closed-off area.
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